Itikadi fashion House – Kenya’s Best Kept Fashion Secret


When James Otieno met the needle, he fell in love. Now don’t get me wrong, as child we are afraid of needles, but the needle am talking about here is the sewing needle. An established fashion designer and entrepreneur, James has designed both award winning male and female pieces over the past 8 years.


Having picked the craft from his mother, who is an accomplished designer in her own right, he set out to change the fashion industry in Kenya. Leaving his sales job two years ago James chose to focus fully on his passion for fashion building his baby Itikadi Fashion House, and starting a stylish menswear brand called Mancave for the metropolitan man. His pieces have been worn by great acts such as Sauti Sol, Victoria Kimani, Merek Fuschs among many other A- List celebrities across the African Continent.

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